Careers · Red Marketing and Consulting FZCO
Performance Marketing Specialist
Google, Meta & TikTok Ads
Dubai, UAE · RemoteFull-time employeeFlexible hours
About us
Red Marketing is a Dubai-based performance marketing agency serving clients mainly in the United States, Canada, the United Kingdom and Turkey. Most of our clients are in the healthcare industry, including IVF clinics and plastic surgery clinics.
We are looking for an experienced Performance Marketing Specialist to take full ownership of our clients' paid advertising accounts.
The role
You will be fully responsible for the Google, Meta and TikTok ad accounts of about 10 clients, from strategy and creative production to optimisation and reporting. Your goal is to improve lead quality and the sales clients get from their ads, and to spot problems before clients notice them.
Key responsibilities
- Full management of all ad accounts on Google Ads, Meta Ads and TikTok Ads
- Persona and audience planning for each client
- Creative design for static ads, using AI tools where they help
- Video editing for short-form ads (Reels, TikTok, Shorts)
- Ad copywriting
- Preparing content and managing the client approval process
- A/B testing of audiences, creatives, copy and landing pages
- Building and improving landing pages
- CRM review and conversion analysis, connecting ad results to real leads and sales
- Daily account checks and optimisation of bids, budgets and audiences
- Weekly and monthly performance reporting for every account
- Leading or joining weekly client meetings, some of them in US and Canada time zones
- Proactively spotting problems and bringing creative solutions to clients
What success looks like (first 6–12 months)
- At least 20% improvement in lead quality and sales from ads across your accounts
- Problems spotted and solved before clients notice them
- Accounts run independently, without day-to-day supervision
- Happy clients who stay with us
Requirements
- 5+ years of hands-on experience managing paid campaigns on Google Ads and Meta Ads
- Working experience with TikTok Ads
- Experience managing several client accounts at the same time, ideally at an agency
- Strong analytical skills: GA4, Google Tag Manager, conversion tracking and attribution
- Ability to build landing pages (WordPress, Webflow, Framer, Unbounce or similar)
- Graphic design and video editing skills, or the ability to produce professional results with AI tools (Canva, CapCut, Midjourney, Runway or similar)
- Strong English copywriting skills
- Fluent written and spoken English
- Flexibility to attend some meetings in US and Canada time zones
Nice to have
- Advertising experience in healthcare, IVF/fertility or plastic surgery
- Experience managing ad accounts targeting the United States
- Knowledge of Google and Meta advertising policies for healthcare, and of privacy limits on tracking for medical advertisers
- Experience with CRM systems (HubSpot, Zoho or similar)
- Google Ads and Meta certifications
What we value
- Calm, responsible and honest
- Proactive: you raise problems and bring solutions without being asked
- High standards and attention to detail
- Open to feedback and quick to adapt
- Friendly and professional with clients
What we offer
- Full-time position with an open-ended contract
- Flexible working hours
- Location-free working: work from wherever you are most productive
- Professional, supportive working environment
- 15 working days of paid leave, plus 10 days of sick leave
Our hiring process
- 1Application questionnaire
- 2Knowledge test (sent to shortlisted applicants)
- 3Introductory Zoom interview (30 minutes)
- 4Technical interview
- 5Offer and contract